Digital Marketing Services
Striking the perfect balance between brand and performance, we’re a team of strategists who create robust programs and thought-provoking campaigns that propel your business to places it’s never been.
We create deep, juicy strategies that hold hands with “adjust it as we go” – because when you’re not nimble, you get left in the dust.
Digital marketing at Liquid consists of 6 specialties, each an important part of navigating this brisk world. Individually, these things can help you make gains, but the real treat is when they all work together.
If you’re not one for reading, here’s a summary: we’re going to nestle in the brains of buyers who aren’t in-market (but will be one day) while giving the in-market buyers something that jolts them into action. When these things dance together, you get a marketing machine that works.
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The blueprint, the playbook – whatever youw ant to call it, this is where your overarching strategy takes shape. The right campaign planning has an almost excruciating level of detail but gives permisission to change it up once in-market. That's the balance the best campaigns are born from.
Great SEO is about treating your best prospects (and best customers) like the smarties they are and being laser-focused on the specifics of what they search for – because that’s as good of an insight into the brain as you can get. This mindset helps us focus on the right terms, shapes content strategy, and avoids the one-size-fits-all, rely-too-much-on-exactly-what-SEO-tools-tell-us approach many SEO programs take. SEO is about more than getting lots o ftraffic, it's a holistic play rooted in people's veyr real motivations and improves every aspect of your marketing.
Honest marketing isn’t possible without making sure you’ve got it humming on social. Transparent conversations, connecting directly with your customers and prospects, and being the perfect spot for creative ambition – it’s a great place to build deep connections. Get social right and you'll be well on your way to making your marketing a lot more human.
Search, social, audio, video – if it's big, juicy, and programmatic, we've probably got the chops to leverage it. Modern paid advertising offers eye-watering depth to help you reach who you need. Our tacitcal specialists create granular targeting plans, test constantly, and optimize everything toward what's working.
Email never seems to get the message about its impdending demise. If used correctly, email marketing is reliable, targeted, and personal – a versatile stalwart in any marketing strategy. It can be a powerful automation at the center of lead nurturing, an essential communication tool for sales teams, or a way to fire up your current customer base (sometimes it's all those things at once). Like everything else, we'll plan it, set it up, ensure it's connected where it needs to be , and optimize it as needed
Someone once said the currency of good analytics is insight generation, and that’s just as true for marketing as anywhere else. We dig deep across campaigns, your website, search, and social channels to uncover every nugget we can and turn those insights into action. We'll give you a beautiful symphony of web data, performance data and insights that cuts right to your core.
We know that digital marketing is but one part of a greater whole. We’d barely be treading water without our tech team answering all the questions that hurt our brains and none of our carefully laid plans would matter with yawn-inducing creative. We’re better with them and not afraid to shout it from the rooftops.
Please reach out if you see something that's aking you think we'll get along. Plus some say we're even better in person.
Striking the perfect balance between brand and performance, we’re a team of strategists who create robust programs and thought-provoking campaigns that propel your business to places it’s never been.
We create deep, juicy strategies that hold hands with “adjust it as we go” – because when you’re not nimble, you get left in the dust.
